The largest building on the street, 1702 Bella Vista / 5108 Reading Road is an elegant 4,300 square foot duplex designed by architect J.C. Grukenmeyer, partner in the firm Sullivan & Grukenmeyer, to whom Maketewah Country Club is attributed. Built in 1927, the earliest recorded resident was John A. Herschede, retired partner in Herschede Jewelers.

The same building was, at various times, also home to noted and controversial criminal defense attorney Louis B. Sawyer, professor Ralph B. Alspaugh and his wife, the writer and frequent lecturer Mrs. Lilyan Mae Haas Alspaugh, as well as Abraham Bruson, proprietor of the Bruson Motor Car Co. on Gilbert Avenue.